Singer and fashion designer Jessica Simpson has launched a new collection for babies.

The 36-year-old recently launched a baby collection, sold exclusively at Babies R Us site, which she debuted with a fashion show in her hometown of Fort Worth, Texas, reports

Jessica had shared photographs to promote the launch of the collection show on Instagram last week.

With her own children — Maxwell Drew Johnson and Ace Knute Johnson — growing up, it seems Jessica just isn’t ready to let go of the baby phase.

The singer couldn’t believe it when her daughter, Maxwell, turned 4 in May.

“This beauty is at the end of her 3s,” she captioned an image of Maxwell on Instagram.