Anil Kapoor’s ’24’ to be backed by vehicle brand

By Hamara Photos
Monday, August 12th, 2013 8:37 pm

Anil Kapoor, who is producing the Indian adaptation of hit international TV series “24” for the Colors channel, has got a presenting sponsor for the project in leading vehicle brand Tata Motors. Cars under the brand will also be used in the show. The Indian version of the show features Anil in the lead role of Counter Terrorist Unit agent Jack Bauer, which was originally essayed by actor Kiefer Sutherland.

I am thrilled about our association with Tata Motors as the presenting sponsor for ’24’. In the show, I will be driving Tata Motors’ dynamic and exciting vehicles in my adventurous quests across terrains to tackle various security threats,” Anil said in a statement. Officials at Tata Motors believe the association offers the brand an “exciting platform to demonstrate the capability of our dynamic cars, which deliver performance and come with rich features”.

According to Colors CEO Raj Nayak, this association takes brand partnerships to another level beyond the conventional 30-second commercials. For the first time, we have effectively integrated the Tata Motors brands with the narrative of ’24’. The show is all about Anil’s race against time and how he is powered by sturdy Tata Cars and SUVs, he added.

The TV show, which also features veteran actress Shabana Azmi, is directed by Abhinay Deo. The date of its telecast is yet to be revealed.

Subscribe Bollywood Bytes
Enter your email address
to receive updates

Related Pages

  • Anil Kapoor always energetic says Surveen Chawla

    Surveen Chawla, who will be soon seen with actor-producer Anil Kapoor in the TV series “24: Season 2“, has praised him by saying that working with him is an invaluable experience for any actor.

  • IIFA 2016 – Winners

    At IIFA 2016 on Saturday night, Deepika Padukone bagged award for Best Actress for her role in Piku and Ranveer Singh bagged the Best Actor award for Bajirao Mastani. Photos shown.

  • The IIFA awards night here was packed with fun, drama and entertainment

    It saw actors Farhan Akhtar and Shahid Kapoor poking fun at the CBFC. And superstar Salman Khan for his performance chose songs that made many wonder if he was apologising for his rape comment. The IIFA awards night here was packed with fun, drama and entertainment that left the audience wanting for more.

  • Filmmakers should showcase reality says Anil Kapoor at IIFA

    Anil Kapoor feels the more filmmakers should pick tales that are in touch with reality.