Anil Kapoor’s ’24′ to be backed by vehicle brand

By Hamara Photos
Monday, August 12th, 2013 8:37 pm

Anil Kapoor, who is producing the Indian adaptation of hit international TV series “24” for the Colors channel, has got a presenting sponsor for the project in leading vehicle brand Tata Motors. Cars under the brand will also be used in the show. The Indian version of the show features Anil in the lead role of Counter Terrorist Unit agent Jack Bauer, which was originally essayed by actor Kiefer Sutherland.

I am thrilled about our association with Tata Motors as the presenting sponsor for ’24′. In the show, I will be driving Tata Motors’ dynamic and exciting vehicles in my adventurous quests across terrains to tackle various security threats,” Anil said in a statement. Officials at Tata Motors believe the association offers the brand an “exciting platform to demonstrate the capability of our dynamic cars, which deliver performance and come with rich features”.

According to Colors CEO Raj Nayak, this association takes brand partnerships to another level beyond the conventional 30-second commercials. For the first time, we have effectively integrated the Tata Motors brands with the narrative of ’24′. The show is all about Anil’s race against time and how he is powered by sturdy Tata Cars and SUVs, he added.

The TV show, which also features veteran actress Shabana Azmi, is directed by Abhinay Deo. The date of its telecast is yet to be revealed.

Subscribe Bollywood Bytes
Enter your email address
to receive updates

Related Pages

  • Anil Kapoor at Siddhivinayak Temple

    Anil Kapoor at Siddhivinayak Temple on 6th Nov 2014. Anil Kapoor

  • Jeetendra, Anil Kapoor at ITA Awards red carpet

    Anil Kapoor, Jeetendra, Manish Raisinghani, Jayati Bhatia, Shafaq Naaz, Aashka Goradia, Asgar Ali, Anu Ranjan, Sashi Ranjan, Anushka Ranjan, Kanchan Adhikari, Bobby Darling, Deepika Samson, Dheeraj Kumar, Dilip Joshi, Dimple Jhangiani, Diyali Chauhan, Eijaz Khan, Giaa Manek, Himani Shivpuri, Jay Soni, Krystle D’Souza, Kunika, Karanvir Bohra, Manish Raisinghani, Jayati Bhatia, Mika Singh, Mrunal Jain, Mouni […]

  • Celebs at Amitabh Bachchan and family celebrate Diwali in style

    Abhishek Bachchan, Sachin Tendulkar, Anjali Tendulkar, Urmila Matondkar, Manish Malhotra, Sophie Chaudhary, Poonam Sinha, Shatrughan Sinha, Sonakshi Sinha, Luv Sinha, Kush Sinha, Hrithik Roshan, Uday Chopra, Nargis Fakhri, Sikander Kher, Ashutosh Gowariker, Sunita Gowariker, Archana Puran Singh, Parmeet Sethi, Amitabh Bachchan, Jaya Bachchan, Anil Kapoor, Sonam Kapoor, Kangana Ranaut, Aditi Rao Hydari, Shruti Hassan, Akshara […]

  • Anil & Sonam Kapoor snapped celebrating Diwali

    Anil Kapoor, Sonam Kapoor snapped celebrating Diwali in Mumbai on 23rd Oct 2014. Anil Kapoor Sonam Kapoor