Digital content addresses more focused audience: Sushil

Actor Sushil Dahiya, best known for his supporting roles in films like “Rockstar”, “Pink” and “Band Baaja Baaraat”, feels that the digital content is seen by more focused audience, which is growing rapidly.

“We are rapidly shifting towards the digital world. Apart from the fact that your regular cinema will not take time to buffer, I feel that digital content and stories address a special and more focused audience,” Sushil told IANS in an email interview.

His web film “Sneh”, a crime thriller, released on ScoopWhoop on Friday.

“If you watch a web film or a series on YouTube, you will see that the format of storytelling is more direct, relatable and approachable. It’s a different change, but a good one,” he said.

While Sushil is mainly seen in supportive roles, he says he is waiting for his “big breakthrough part”.

“But as you know, all good things come at the right time. I don’t necessarily look at the role for its meatiness. It’s usually the plot and the narration that intrigues me,” he said.


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